Choosing The Right Crypto PR Agency

Are you looking to launch a new blockchain project, create an application or run an ICO?  If the answer is yes, you need to have the right crypto PR agency working with you.  To ensure that you work with the right agency, you need to know how to choose them.

The Right Agency For You

There are some ICOs that raise millions in a few days while others fail to raise the funds they need.  This difference can often be linked to the PR agencies the ICOs are working with.  The right PR agency to work with should specialize in tech and crypto.  This ensures they will understand how to help any blockchain brands communicate effectively.

While it is important to find and connect with the right PR agency, there is more to it.  The goal will be to find a PR agency that helps you gain trust, leadership, authority, and credibility in the crypto world.  The problem is that it is not easy to find the right PR agency to help you achieve your goals.  Fortunately, there are certain steps you can take to help you choose the right agency.

Go Through Your Options And Make A Choice

The first step to finding the right PR agency is to list and work through all the potential companies.  A good way to help with this will be to look at referrals from blockchain professionals in your network.  They will understand the industry and who you should be collaborating with.

If you do not have anyone in your network to help, you should search for successful ICO campaigns online.  You can then find out which PR agencies worked on these campaigns.  When searching for this, you should use terms such as ‘best ICOs campaigns’, and ‘successful PR campaigns of blockchain startups’. 

Identify Your PR Goals

When you do not know what you want from your PR campaign, you will not be able to find the agency that will help you the best.  This is why you need to take the time to consider what you want.  This includes the publications you want to be featured in and what you want the agency to achieve.

Once you know your goals, you can meet with the different agencies and spell out what you want.  You can then see what the agencies will do to help you achieve these goals.  Knowing your goals will also help you find an agency that has the right experience for your blockchain sub-niche. 

There are some agencies that cover the entire tech niche while others will focus on one blockchain sub-niche.  There are also some agencies that specialize in ICO campaigns.  The majority of PR agencies will cover everything, but may have limited experience promoting ICOs.  Some agencies will have extensive ICO campaign experience, but could specialize in other tech niches.

Knowing your goals will help you find the right agency.  Most agencies will also want you to have specific goals identified before they start to send out press releases.  You also need to know what separates you from your competitors before your campaign starts.

Look At The Coverage Reports Of The Agency

Before you choose an agency, you need to visit their website and look at their crypto PR to determine the level of service they offer.  You can also see how they helped their past clients.  Taking an in-depth look at the coverage their past clients had in mainstream media is important.

The agency you consider will also need to have the capacity and reach your business needs.  This will include pitching your business to publications such as TechCrunch, Mashable, The Verge, and The Wall Street Journal.  The primary goal of your PR should be to place yourself as an authority in the crypto world.  To do this, you need to carefully evaluate the firm that you work with.

Ask Questions

There are certain questions you need to ask, such as whether the agency has the right mainstream media influence.  You also need to ask about their experience with past clients.  You also need to ask them about their strategies and whether it is up to date.  You should also ask what strategies they use for clients in your niche.

Finding the right best PR agency for your crypto brand is very important, but hard.  You need to choose an agency with the right experience that will help you meet your goals.