Impetus One is taking PPC advertising to a whole new level, whereby the reward is given to the customer after the mission goal has been accomplished. The advertiser gets the desired result and can precisely allocate the value that action is worth for their business. Impetus One is a means for businesses to engage with their customers based on shared goals and ideals, an interaction that creates a special bond between the two parties. Through Impetus’s unique functions, advertisers can engage and motivate customers with rewards, nudging them into action such as, for example, burn a certain amount of calories in a given timeframe or go to the gym more. Motivating the users into actions primarily profitable for them, the advertiser gains “voice of conscience” status and a special relationship with said user, who is now a highly engage-able customer.